Ethical concerns are rising and influencing how consumers spend, especially among millennials. With information at our fingertips, it is no wonder why many consumers have started asking “where, how, why, who, and what?”
Leading companies have started to put social and environmental issues at the heart of their business strategy. The goal is to meet the demand of transparency and accountability for consumers, which adds value to their corporate brand.
Euromonitor has addressed this trend by developing a database, Passport Ethical Labels, with extensive research on Ethical Labels across packaged food and drink categories. You can request a demo of their database here.
Stay tuned as we find out more about their research.
