Eat Beyond Global Holdings Inc. an investment issuer focused on the global plant-based and alternative food sector, is announcing that its portfolio company The Very Good Food Company (CSE: VERY) (“VERY GOOD”) has significantly increased its grocery distribution footprint by forging a relationship with Horizon Grocery + Wellness, Canada’s leading distributor of wholesale organic food and natural products.
Beginning August 1, 2021, Save-On-Foods will carry The Very Good Butchers’ unique plant-based meat products at 184 Canadian retail locations. As a result, VERY GOOD’s retail presence will increase 83% over its March 2021 footprint, tallying approximately 2,476 total distribution points across 573 retail stores.
“VERY GOOD has developed over 14 great products since launching as the first plant-based butcher on Canada’s west coast,” Eat Beyond CEO Patrick Morris said. “Save-On-Foods is one of the best-known grocery retailers in Canada and this expansion represents a great opportunity for VERY GOOD to capitalize on a large new distribution network. This will boost awareness of the brand and make it increasingly accessible to a wider demographic of potential customers interested in healthy, plant-based, meat alternatives.”
VERY GOOD also increased its eCommerce sales by1,744% and tripled its wholesale distribution points in the first three months of 2021 compared to the same period in 2020 resulting in an increase of wholesale revenue of 230%.
“The Very Good Food Company is a strong brand with delicious, high-quality, and unique products,” Morris said. “We look forward to witnessing further growth and innovation from this company across Canada and beyond.”
