A recent report by ShopVisible shows that 38 per cent of all e-commerce traffic came from mobile and tablet devices for the first half of this year. Companies on ShopVisible had an online sales increase of 18 per cent overall, with a 42 per cent increase for June specifically. While there has been a continuous increase of mobile device use for the website, the study showed that there is room for customers to adapt fully to mobile and tablet use for ecommerce purchases. The report showed that average order values were lower on mobile devices than those on a traditional desktop or laptop.
ShopVisible credits the increase to the effort that has gone into increasing site optimization, marketing, and data-driven merchandising. 67 per cent of the visits on the website were from first time visitors, with an overall traffic increase of nine per cent.
