Danone, the company behind Activia and Oikos yogurts, is planning to improve the nutritional content of its products by 2016, starting by lowering the sugar content of its children’s yogurts in the U.S. to contain a maximum of 23 grams of sugar per six ounce serving.
Currently, only 30 per cent of Danone’s yogurts intended for children meet that standard. The company also hopes to have 75 per cent of its yogurts be low fat or fat free by 2016.
This move is part of the Partnership for a Healthier America, created in conjunction with U.S. First Lady Michelle Obama, working with the private sector to address childhood obesity. Danone plans to invest US$3 million in nutrition education and research as part of the initiative.
