According to Kari Gran’s second annual Green Beauty Barometer Survey, millennial interest in natural products is growing rapidly.
The eco-friendly skin care and colour cosmetics brand notes that women will be buying natural beauty products for the foreseeable future. Its survey showed that 50 per cent of women over 35 feel green beauty products important, while 73 per cent of millennial women feel this way.
The survey shows that 35 per cent of women plan to purchase more all-natural beauty products over the next two years, with skin care seeing the biggest increase at 34 per cent. Meanwhile, 32 per cent will buy natural hair care, 26 per cent will buy natural cosmetics, 24 per cent will buy natural sun care, 17 per cent will buy natural fragrance, and 17 per cent will purchase natural nail care.
Moreover, says the report, the natural beauty product assortment in specialty drug and grocery stores disappoints 12 per cent of women shopping for beauty, while 14 per cent of mass market retailers dissatisfy consumers.
With natural beauty certainly becoming a trend in the market, consider revamping your store’s selection of green cosmetics and personal care items. Your customers—and your profits—will certainly thank you.
