Cargill, the agrifood giant, has launched a brand-new personal care division called Cargill Beauty. This move comes in a bid to stake out new territory in the cosmetics industry—something the company has played an active part in for many years.
The brand’s new beauty portfolio includes about 30 ingredients, comprising natural oils, hydrocolloids, pectins, and starches.
“We have a huge potential, which is why Cargill decided to invest in the cosmetics sector,” says Tony Jaillot, general manager of the division’s global operations. “On top of this, we have become strongly involved in sustainable development. We are way ahead with respect to biotechnology and green chemistry, which will allow us to offer 100 per cent natural solutions.”
Cargill Beauty will be shaped around customer concerns in the future, shifting toward natural and natural-based formulations. The company also plans to create more simple formula structures, replace synthetic products with more natural options, and limit the total number of ingredients. With this, it hopes to achieve lower costs.
For more information, visit www.cargillbeauty.com.
