Data shows that Canadian e-commerce is growing rapidly as the estimated amount of online purchases in Canada was reportedly $25 billion in 2014. According to data from Nextopia, British Columbia is the province that spends the least at peak times with an average of $196 per person, while Alberta is the province that spends the most with an average of $319 per person. The numbers are expected to grow as online sales have generated $18.9 billion back in 2012, followed by a $5.1 billion increase in 2014 to $25 billion. This number is expected to be around $34 billion by 2016.
Days like Cyber Monday, which is one of the largest e-commerce shopping days of the year, generate a large quantity of sales online. Back in 2012 and 2013, sporting goods experienced a 105 per cent growth, followed closely by a 93 per cent growth in footwear.
Even though Canadian e-commerce still only represents 7 per cent of the North American e-commerce market, experts say it’s bound to catch up as it’s outpacing the U.S.’s growth at 14.3 per cent, with a 0.5 per cent lead.
