A new survey from the Society of Composers, Authors and Music Publishers of Canada (SOCAN) and polling firm Leger suggests that 58 per cent of Canadians find that music makes shopping in the supermarket more enjoyable.
Additionally, 28 per cent of consumers feel music slows their shopping, while 24 per cent believe music causes them to stay in the supermarket longer. Moreover, 33 per cent admitted to singing and dancing in the aisles, while another 33 per cent said they’ve lingered in a store to finish hearing a song they’ve especially enjoyed.
“Every minute you stay a store is another product you buy,” says Leslie Craig, director of licensing operations for SOCAN. Craig adds that more Canadians enjoy hearing music in grocery stores than she had assumed prior to doing the survey.
“You’d expect those kinds of numbers in restaurants and other types of retailers, but maybe not in a grocery store, which people shop so often,” she says.
However, not everyone enjoys rocking out in the supermarket—19 per cent of those surveyed do not want to hear any music.
Older shoppers are among those who prefer the sound of silence: 42 per cent of those 65 and up said they don’t like to hear music in a grocery store, followed by 22 per cent among the 55-to-64 set.
