The Hain Celestial Group, Inc. has announced the official launch of its Cultivate Ventures platform. The new strategic platform is dedicated to investing behind lifestyle brands, smaller portfolio brands and concepts as well as incubator opportunities.
Beena Goldenberg, the current CEO of Hain Celestial Canada, has been appointed CEO of this new unit. In this position, she will oversee Cultivate’s mission to grow strategic investments and act as an incubator of small acquisitions.
Cultivate will utilize several teams, including marketing, sales and supply chain, to reinvigorate its brands. Taking the entrepreneurial mindset to heart, the teams are charged with treating each brand as a startup, working to quickly innovate concepts, product lines and categories.
The brands included in the Cultivate initiative include:
- BluePrint®:A pioneer of cold-pressed juices, juice drinks and functional beverages.
- DeBoles®: A full line of pastas including whole wheat featuringJerusalem artichoke flour and gluten-free varieties made with rice, corn and quinoa grains that are undeniably nutritious and delicious.
- GG®Unique Fiber: Slow-baked crisp, hearty fiber-rich crackers made with wheat bran and whole grain rye flour.
- SunSpire®:Confectionery line including snacking and baking products that are certified organic and made with Fair Trade certified cocoa ingredients.
- Tilda®: Pure basmati rice and other grain products.
- Yves Veggie Cuisine®: Full line of meat-free products for the health conscious consumer including nutritious vegan and vegetarian options.
“Cultivate Ventures will renew our Company’s entrepreneurial spirit and reaffirm Hain Celestial’s position as the leader to create and inspire consumers with ‘A Healthier Way of Life,'” says Goldenberg. “Cultivate will rely on key learnings from Hain Celestial’s history of growing acquisitions by offering smaller brands access to our unique sourcing opportunities, manufacturing facilities and best practices in marketing and distribution in the natural and organic industry.”
