Barbara’s is celebrating 45 great years in business. They’re well known for their Puffins Cereal, which launched in the 1990s, but they have continued to introduce some other amazing products over the years, including Snackimals and Better than Granola.
Barbara’s has remained committed to creating wholesome foods that parents and children both love—boasting a portfolio that is non-GMO certified. The company was founded in 1971 by 17-year-old Barbara Jaffe. Their humble beginning as a small organic bakery has evolved into a multi-million dollar company—which was aquired by Weetabix in 1986.
“Inspired by family and good health, Barbara Jaffe was a true role model for young people – founding this company with a vision and mission to craft products with the most honest ingredients. This pledge remains at the core of Barbara’s, and serves as our guiding principle when we’re on the on the lookout for innovative ways to bring more great-tasting options with excellent nutrition into the marketplace,” said Steve Van Tassel, CEO of Weetabix North America. “We’re honored to be able to say that over the last four decades, this commitment has never wavered and we look forward to maintaining our authenticity in the future.”
