Wal-Mart owned supermarket chain Asda has been named as one of the top 20 best performing retail websites in the last quarter of the year. The rating, which was done by Sitemorse on the UK’s top 500 retailers’ sites, gave the company a score of 5.72 out of 10—up 3.58 points from its Q3 ratng of 2.14.
To calculate these results, Sitemorse used automated software to read each retailer’s online platform to check quality, user experience, accessibility, performance and SEO. This generates a ranking figure that is represented on a 10-point scale.
Asda is one of two grocery retailers in the top 20, the other being family baker Waterfields.
