comScore reports that, as of December 2015, that over $200 million Americans own cell phones. This creates opportunities for natural health retailers.
More people using cell phones equates to more people paying with their mobile device. A Deloitte study reports that not many retailers have activated mobile payment options (for example, Apple Pay) as of yet. However, retailers are considering the technology when new software or hardware is purchased.
More people using cell phones means that retailers can expand their inventory—without taking up shelf space. The Deloitte report states that many retailers are searching for methods to bring their endless supply of product available online into the store. The technology, known as endless aisles, gives retailers the opportunity to extend product supply and options to customers who have visited the store.
