Kroger Co. and Bitewell have launched an innovative nutrition scoring system, the FoodHealth Score, to guide customers in making healthier food choices. This collaboration introduces a streamlined way for Kroger shoppers to understand the nutritional value of products through a scoring metric ranging from 1 to 100. The score is based on comprehensive nutritional factors, including nutrient density and ingredient quality.
Customers can access these scores via Kroger’s digital platforms—both online and on the Kroger app—or by scanning UPC codes in stores. The system enhances shopping experiences by helping users align their purchases with health goals, offering insights into past purchases and overall trends. This service, part of Kroger’s OptUP program, exemplifies the company’s commitment to “Food as Medicine,” a concept they began promoting in 2017.
Jim Kirby, Chief Commercial Officer at Kroger Health, highlights the initiative’s role in promoting nutritional transparency and informed consumer decisions. Samantha Citro-Alexander, CEO of Bitewell, underscores the value of quick, clear nutritional information for decision-making in the grocery aisle.
This move further solidifies Kroger’s strategy to empower customers and enhance health outcomes through informed food choices
