Victim Services Toronto (VST) is thrilled to unveil its pioneering alliance with Canada’s premier grocery chain, Loblaw Companies Ltd (“Loblaw”). Together, they’re introducing a game-changing program to bolster the safety and welfare of the Toronto populace. This initiative is a localized version of the acclaimed Ask for Angela campaign, first introduced in the UK in 2016.
The Ask for Angela movement has earned accolades across Europe, celebrated for its unique approach in aiding those feeling endangered or vulnerable in public spaces like bars and clubs. By joining forces with Loblaw and its subsidiaries – Real Canadian Superstore, Loblaws, Shoppers Drug Mart, No Frills, Valu-Mart, and Your Independent Grocers* -, VST is amplifying the campaign’s reach in Toronto, safeguarding residents citywide.
The campaign’s essence lies in discreetly signaling venue staff by asking for “Angela”. This code alerts the staff to the individual’s distress, prompting them to swiftly and empathetically guide the person to a safe space for open communication and need assessment.
Depending on the situation, the next steps might involve reaching out to the police, Victim Services Toronto, or a trusted contact. It’s pivotal to understand that venue staff aren’t counselors but are trained to connect those in distress with the right support.
To guarantee smooth execution, VST and Loblaw have curated an intuitive online training module for store personnel. This includes a brief video and a guidance document, equipping staff to adeptly assist those in crisis. A striking poster serves as a constant reminder of their vital role in aiding those in precarious situations.
This collaboration between VST and Loblaw symbolizes a united front in creating a community where safety and support are paramount. It underscores the mutual dedication of both entities to the welfare of the Toronto community.
