UK fitness class sales soar despite demand for online sessions, where would Canada be?

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As Covid controls eased in the U.K, much return to gyms. ClassPass reports a 600% week-on-week rise in new members.

Fitness classes have recorded a sharp rise in sales as British consumers return to the gym after lockdown despite demand for online sessions that experts say will persist after the coronavirus pandemic.

ClassPass, a company that provides access to fitness classes across the UK, said in the past week it had recorded a 600% week-on-week increase in the number of new members as lockdown measures were relaxed.

The business said that while live-stream reservations remained strong, two of its top London fitness studios, Blok and Digme, reported a tenfold increase in reservations since in-person classes relaunched, compared with digital-only reservations the previous week.

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