Vitality Products Inc. is pleased to announce Colby Fackler will join Vitality as Chief Operating Officer (COO) starting on February 16, 2021. Colby joins Vitality after 15 years in leadership roles, including most recently as VP, Sales & Partnerships at Vancouver Whitecaps FC.
While with the Whitecaps, Colby’s innovative leadership and strategic vision increased overall revenue to the club’s highest ever level, and he was named the MLS Ticketing Sales Executive of the Year; his team was named as one of the top sales teams in the league and was awarded “Best in Class Sales Innovation”. Colby oversaw all revenue streams and was the first to introduce auto-renewal subscriptions in Canada and second in all North American Professional Sports. His extensive expertise in sales strategy, execution, partnership development, service and marketing will be invaluable to the growth of Vitality. Colby held previous positions at the Vancouver Canucks and has served on Vitality Products Inc. Board of Directors, BC Sports Hall of Fame’s Board of Directors, as well as holds a teaching position at BCIT School of Business.
Colby’s career and accomplishments are available on Linkedin.
Colby Fackler will join Vitality to lead business operations and sales. The Company completed a $500,000 capital raise in October 2020 which will be dedicated to sales growth including the creation of the Chief Operation Officer position at Vitality.
“We are extremely excited to welcome Colby to Vitality,” said Cheryl Grant, President & CEO. “Colby has a proven track record in revenue growth, innovation, and partnership development. As Colby has served on the Board of Directors, he understands the future ambitions of the Company and we welcome him to the Leadership team as COO with key milestones for growth at Vitality.”
Colby Fackler has resigned from his position on the Board of Directors to pursue his new role as COO of the Company effective February 16, 2021.
