“There is too much plastic waste,” said Galen Weston, Executive Chairman, Loblaw Companies Limited. “Our industry is part of the problem and we can be part of the solution. Our partnership with Loop is a powerful example of entrepreneurial innovators working with like-minded large enterprises to bring a meaningful solution to a real problem.”
Loop is the first-ever global platform to partner with brands and retailers to offer consumers a way to go from disposable to durable with their purchases. Loop enables consumers to responsibly consume a variety of commonly used products in customized, brand-specific durable packaging that is delivered in a specially designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused – creating a revolutionary circular shopping system.
“With its operational scale and its commitment to environmental sustainability, Loblaw is the perfect partner to bring Loop to Canada,” said Tom Szaky, founder and CEO of TerraCycle and Loop. “Together, as we bring back the milkman model of yesterday rebooted to reflect the convenience of today, we will help to eliminate the idea of waste and bring a better product experience to consumers.”
Consumers in the pilot region of Toronto who want to sign up for Loop are encouraged to visit www.buydurable.com to leave their contact information so they can be notified when Loop officially launches and apply to become a participant.
How Loop works:
Once they place an order online, consumers will receive their durable products in Loop’s exclusively designed shipping tote. After use, consumers place the empty containers into their Loop totes and go online to schedule a pickup from their home. With cutting-edge technology, Loop will clean the packaging so that each product may be safely reused and promptly replenished as needed at the consumer’s request.
To learn more about Loop, visit www.loopstore.com
