Vega‘s founder, Charles Chang, says this is only a forebear of good news for the company.
In an interview with BCBusiness‘s editor-in-chief Matt O’ Grady, Vega’s 44-year-old founder explained that the partnership will serve to reach a larger market and bring the product to more people.
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Chang described the process of selection as thorough and somewhat exclusive. He explained that it wasn’t like doing a giant wholesale auction and opening the bidding to all.
The Vega owner also elaborated that there will be no changes in the way things are done at the company. The partnership with WhiteWave only signifies additional resources and a bigger toolbox, but the management and all other employees will remain where they are.
Chang says he is happy staying on in a management capacity as this company is where his passion lies.
