The Organic and Natural Health Alliance (ONHA) will hold a series of meetings at the Las Vegas SupplySide West trade show in an effort to define what ‘natural’ means for the natural product industry. The trade organization seeks to define ‘natural’ from the consumers’ point of view and what that means for the marketplace. The meetings to be held at the trade show, which will take place in October.
“The process we are going to use is going to be transparent,” ONHA director Karen Howard told NutraIngredients-USA. Questions of whether the definition will apply to inputs that don’t meet the standard of organic ingredients will be part of the discussion, she said.
“When it comes to food, the organic standard is the core standard. The standard for natural will be different for each of the industries we are going after. We anticipate it will take about 90 ways to define a natural standard for food,” she said.
