Target Canada is making an effort to appeal to its shoppers by modifying its sales strategy before the important holiday shopping season by looking at consumer research and learning from errors made last year.
Its new strategy includes removing items that did not do well in the Canadian market and instead stocking higher quantities of items that Canadians look for. It has also said that it is waiving shipping costs for any online purchase made between Oct. 22 and Dec. 22.
In addition, Target will be stocking exclusive brands that it hopes will appeal to Canadians, such as Bose and FitBit electronics, ELF cosmetics, Vitamix blenders, Fruits and Passion personal care items and Toms shoes, which has been a big draw for its American consumers.
Target plans to release its third-quarter earnings results on Nov. 19.
