To compete with a growing number of retailers, Target has introduced same-day delivery in three of its markets: the Twin Cities, Miami and Boston.
For $10, customers can place orders at Target.com by 1:30 p.m. and have them delivered by courier by 9 p.m. that same day. The service is only available for approximately a third of the merchandise sold at Target stores.
“I certainly think same-day delivery is part of the future – the open question is how big,” says Jason Goldberger, senior vice president of Target.com and Target mobile. “My hope is that it will be very successful and we’ll then want to expand it to more markets.”
