A Daymon Worldwide study shows that four in 10 consumers do not enjoyment the foods they eat because they are concerned about the safety and quality of the ingredients.
Among other ingredients, respondents are also concerned about high mercury levels, GMOs and dangerous bacteria being present in their food.
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This may be one reason for why some people now prefer to shop at a local farmer’s market instead of at a mass retailer. In the study, some 53 per cent of those questioned said they thought increased fears are behind the greater demand for food and personal care products that contain fewer ingredients and are made following stricter safety guidelines.
In personal care products what concerns consumers most is the presence of carcinogens, lead, pesticides and formaldehyde.
