Sales for the treat market have constantly outgrown sales for the pet food market, says a report by Packaged Facts.
The findings published in Pet Treats and Chews in the U.S. says growth in the pet treats market moderated in 2012 and the following year after a number of recalls were ordered, but it quickly rebounded to demonstrating a 6 per cent increase in 2014.
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The new trend in the pet food market is referred to as “humanizing,” a phenomenon where pet owners are preparing meals for their furry friends at home out of raw pet food mixtures.
Another trend similar to the human food market displays itself in the pet food industry in the form of introducing superfoods, such as goji berries, coconut oil, seaweed, kale, acai, kefir and chia.
Taking the humanization trend even further is the addition of wines and beers in the pet treats line. Wine enthusiasts can explore non-alchoholic meat gravy for pets. A Japanese company has even come out with wine that is made exclusively for cats.
