PepsiCo is exploring options on how to make juices as nutritious as the fruit and vegetables they originate from prior to the juice extraction. While juice is healthy, it doesn’t contain enough fibre once the juice is extracted from the fruit or vegetable.
“The juice extraction process excludes portions of the whole fruit or vegetable that would otherwise be consumed if the fruit or vegetable were to be eaten in its whole form,” says PepsiCo’s application. “A consumer who peels and eats an orange will consume an amount of edible material (e.g., including cellulosic material, membranes, albedo, pulp, etc.) which would not necessarily be present if the consumer instead drank juice extracted from the orange. “
Many juices lack some the fiber, phytonutrients, and vitamins that are present in the fruit and vegetables they were extracted from.
“A need exists for a product containing a higher viscosity with the subsequent enhanced metabolic health benefits,” the application reads.
