In a bid to reposition the path of its business, Loblaw has opened a rebranded pilot store in Mississauga, Ontario. The new store puts more emphasis on international beauty and personal care products, taking shifting consumer demographics into account.
In recent years, Loblaw’s acquisitions have helped the retailer to reach a more diverse group of consumers. To achieve this, the company purchased T&T, a supermarket chain serving Asian-Canadians, as well as Arz Fine Foods, which specializes in Mediterranean groceries.
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The new store in Mississauga will feature many successful brands that are already sold at Arz and T&T in order to cater to a more diverse clientele. To add to this, Loblaw will also sell a variety of highly sought-after Asian beauty products.
“Retail is as much about evolution as anything,” says Andrew Iacobucci, president of the discount division of Loblaw. “If you stay in any one place for too long, you’ll be overtaken.”
