Green Biologics undergoes rebranding

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Green Biologics undergoes rebranding

Green Biologics, an industrial and biotech maker, will now sell its ingredients under two names. This action comes as the company hopes to market its products as sustainable alternatives to those made using fossil fuel.

 

The company will now sell its ingredients name under BioPure, which the company feels “encapsulates both the purity and sustainability of its biobased chemistry.” The company has also trademarked GreenInside, allowing for co-branding with its business partners.

 

With this, the company is pursuing opportunities in cosmetics, food ingredients, plasticizers, monomers and specialty solvents. Additionally, it is currently focused on selling n-butanol and acetone.

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