Following the decision of General Mills to take GMOs out of Cheerios and the positive response it received from the public, the sales haven’t been on the same page. According to CEO Ken Powell in an interview with the Associated Press, sales have been down for Cheerios since the brand has attempted to address concerns about GMOs.
“Consumer response has been largely positive, but we really haven’t seen any impact on sales,” a spokeswoman for the brand says. Speaking of the firm’s other earnings, sales for yogurt brand Yoplait were also down eight per cent in the third quarter earnings, and Powell notes that the recent data reflects lower volume and increased merchandising.
