Gelson, an American supermarket chain, has partnered with Chef’d meal kits to offer their customers with 12 recipes, and their ingredients, as they shop. The prepared meal kits are available at Gelson’s store in Valley Village, North Hollywood California, however their partnership will expand into Gelson’s multiple locations in the future.
Fitting in with Gelson’s mission of providing their customers with high quality products, Chef’d meals are created without additives and preservatives, and supported by brands such as the James Beard Foundation, Robert Irvine, and the Atkins diet.
“This is a brand-resonant partnership for Gelson’s, which has always strived to offer only the very best, freshest produce and quality meats to our customers for more than 65 years,” says Rob McDougall, Gelson’s President and CEO. “In an era when everyone is busier than ever, we are excited to build on our long commitment to exceptional customer service by delivering even more convenience to Customers through this affiliation with Chef’d.”
Likewise, Chef’d’s CEO is just as excited about the partnership with Gelson and entering into brick-and-mortar. “Meal Kits have exploded in popularity, with the remarkable growth of Chef’d and other companies online,” explains Kyle Ransford, Chef’d’s CEO. “Still, most people do the vast majority of their food shopping in grocery stores. Gelson’s shoppers will now be able to grab ready-to-cook meals in a signature Chef’d box, right at the grocery store.”
As the meal kit trend continues to rise, more supermarkets should consider how prepped meals can benefit the industry, especially in the Canadian market.
