Liquid Nutrition Group Inc. is a growing, hybrid retailer of functional beverages, fresh pressed juices, vitamins and supplements with 13 stores as well as three stores under construction in Canada, the USA, the Bahamas and the Middle East. The company recently announced that all their major corporate strategic initiatives and product enhancements they targeted in 2014 have now been successfully implemented and their quest for franchisees across the US has begun.
All Liquid Nutrition stores in Canada were converted to a completely new 100% organic, plant-based, gluten-soy-and-dairy-free menu.
The company implemented and introduced its proprietary Liquid Nutrition Strength plant-based protein powder as well as its Liquid Nutrition Daily Essentials all-in-one, plant-based, greens, vitamins and protein nutritional supplement. They say that plant based protein offers more health benefits than whey protein, including more fibre, nutrients, and antioxidants which help to reduce inflammation.
The company developed and introduced its own branded organic, carrageenan-free almond milk, which is the company’s most consumed ingredient. Carrageenan is a binding agent found in most almond beverages, which recent medical research has found to have possible harmful effects on people’s health. The Liquid Nutrition organic almond milk is used in the company’s store-made smoothies and acai bowls and it is also available for sale to the company’s clients as a shelf-stable, take-home product.
Its North America now feature a comprehensive Cold Pressed Juice program; the ABC’s of Juicing. It consists of organic cold pressed juices which can be consumed on a daily basis as part of a healthy, daily diet or as 1, 3, or 5 day detoxification programs. All of Liquid Nutrition’s cold pressed juices are produced in the company’s corporate juice facility and then put through a process called High Pressure Pasteurization (HPP). By means of this innovative process, Liquid Nutrition is able to extend the shelf life of its cold pressed juices from 2 or 3 days to up to 30 days without loss of any nutritional characteristics.
The company has converted all in-store supplements, vitamins, and products to the Liquid Nutrition brand – a move that standardizes the quality of the products and improves margins for its franchisees.
With regards to franchise recruitment and development, Liquid Nutrition opened its first store in the United States in Beverly Hills, California this past November. Concurrently, they entered into an exclusive annual franchise sales and recruitment agreement with a highly experienced US franchise recruitment sales organization. Renewal depends on selling a minimum of 30 US franchised stores for each year of the five year agreement.
Chantal Chamandy, the company’s President & CEO (but a Mom first!), stated, “We believe that Liquid Nutrition’s unique position in the North American smoothie and juice franchise industry as one of the only companies to offer a food and beverage offering that is 100% organic, plant-based, gluten-free, dairy-free, and soy-free will serve as the catalyst to achieve the company’s franchise sales objectives and to increase the sales of our current franchisees.”
