Giant, Stop & Shop and Peapod parent company Ahold USA will be testing out a simulated shopping experience. The 3D interactive shopping tool from InContext Solutions will give retailers a sense of marketing and merchandising concepts virtually. The tool will feature videos where users can view the brick-and-mortar store as well as each product.
“We’re able to manage tests more effectively in a controlled environment,” said Ed Sheedy, Ahold’s director of category management insights, reports FierceRetail.
Meanwhile, Peapod has announced not long ago that a buy online, pick-up in-store service has been set in motion, available at Giant and Stop & Shop supermarkets.
