Acquisition broadens Natural/Specialty Sales reach in Canada
Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced it has signed a definitive agreement to acquire Higgins Cohn Brand Management, the largest natural foods sales agency in Canada.
“Higgins Cohn is the leading natural foods agency in Canada representing many of the top natural product brands,” said Robert Hill, President & CEO of Acosta. “Higgins Cohn’s extensive experience, strong relationships and service excellence will enable us to expand our reach in the Natural/Specialty Sales channel.”
Acosta created a U.S. Natural/Specialty Sales channel in 2001 by partnering with top local and regional agencies specializing in natural and specialty foods. The team is comprised of experienced, dedicated associates who have spent their entire careers in the natural foods channel. Acosta Natural/Specialty Sales has grown to become the largest provider of integrated sales and marketing solutions to leading natural and specialty brands in every category across all retail channels.
“Our team is excited to become a part of Acosta’s culture focused on people, teamwork, trust and results,” commented Patrick Higgins, President, Higgins Cohn Brand Management. “We are aligning ourselves with experienced industry experts and providing best-in-class training opportunities for our associates. By joining forces with Acosta, we will be able to provide our clients and customers with enhanced capabilities and new resources to drive growth.”
The transaction is expected to close in March, 2015.
