Canada’s largest Western-based grocer, Save-On-Foods, is now implementing MyWebGrocer’s (MWG) Digital Experience Platform for an omnichannel shopping experience.
“To effectively navigate the changes created by the proliferation of digital grocery, and take full advantage of the tremendous opportunities for customer experience innovation that omnichannel retailing now provides, grocers will increasingly require a future-proof solution based on a modern software architecture that powers the totality of the customer lifecycle versus bifurcated moments of engagement that too often live in isolation,” says Eric Healy, president of MWG.
The platform enables the grocer to provide customers with promotional content based on their local store and enables customers the ability to seamlessly shop across all devices. It also provides the company with enhanced order fulfillment and multi-wave picking capabilities to increase efficiency.
“We strive to provide our customers with a superior experience that brings together our digital capabilities and the store, and also ensure that our click and collect operations are as efficient as possible,” adds Wayne Currie, vice-president of Information Technology & E-commerce for the Overwaitea Food Group and Save-On-Foods.
As more and more grocers hop into the world of e-commerce, consider your sales strategies to make use of this trend.
