Over 80% of all tea sold in North America is sold in teabags. Lexaria has made their popular ViPova tea available in conventional tea-bags making it easier for consumers to achieve more consistent portions and cannabidiol per serving. Lexaria now has the opportunity to offer their tea in smaller retail packages at lower cost to their customers, offering the potential of broader consumer acceptance and wider market penetration.
For those who want to try their tea for the first time, but are reluctant to purchase the existing larger tin for $99, they will for the first time be able to offer much lower prices for smaller packages. We are currently awaiting delivery of our new packaging options which will be ready for retail sale in either April or May. Although the larger tin still offers the best value per serving, Lexaria expects lower entry-level retail prices to make ViPova(TM) Tea available for enjoyment by everyone.
The new Lexaria website at lexariaenergy.com is under construction and expected to be operational later this month. The new site is focused primarily on the food sciences sector in which they now operate, and will provide more thorough information regarding their patent-pending infusion technology.
Lexaria is soon launching a new print ad campaign featuring the slogan, “Tea’s Got a new Friend“, a cheeky and fun ad campaign that is sure to provoke conversation. In limited US circulation to begin, this ad campaign will begin within the next 30 days and is expected to broaden as the year unfolds.
According to the Tea Association of the USA Inc, Americans consumed over 79 billion servings of tea in 2012, its popularity far outstripping any alternative health sector. On any given day, over 150 million Americans consume tea, and 84% of all tea consumed is black tea. Lexaria is confident that its unique and proprietary CBD-infusion process will generate success in this very large market. ViPovaTM uses only legal CBD oil extracts, grown from legal hemp in locations where it is legal to do so, in ViPovaTM-branded tea. ViPovaTM uses its patent-pending process to infuse concentrated amounts of CBD within lipids in its tea, providing more bioactivity and comfort to the body during the absorption process. Only ViPovaTM has this ground-breaking technology for CBD/lipid infusion.
