From August 1, LT Foods Americas‘s new organic brand ecoLife® will be available at select Sam’s Club’s locations.
This product line will include authentic rice, beans, ancient grains and seeds sourced from their countries of origin.
The 4LB Organic ecoLife Quick Cook Authentic Brown Basmati Rice will be distributed to 100 Sam’s Club locations.
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The ecoLife brand of organic brown rice cooks at a reduced time of just 12 minutes and is a convenient and healthy alternative to other varieties of brown rice, which take 40 minutes to cook.
[blockquote style=”center” color=”#0d0c0c” bg_color=”#f7f7f7″ border_color=”#e31616″]Peter T. O’Grodnick, senior category buyer at Sam’s Club, says, “Organic is the new norm. Our members look to us for healthy options. More than ever, we are able to offer clean labels that not only taste good but we are also able to save them money compared to a traditional health food retail outlet. The ecoLife Organic Basmati Rice is a perfect example and one of many options our members will be happy to find within the club.”[/blockquote]
Abhinav Arora, president of LT Foods Americas says the company is excited about introducing the new brand to its mass market partner Sam’s Club.
“We believe that we are creating excitement in the rice category by offering a premium, organic and authentic basmati dining experience that delivers taste and nutrition in 12 minutes.”
