The company, formerly known as Life Choice Natural Foods Corp., reports strong year-to-date sales, which were primarily the result of the launching of its two new brands: Rolling Meadow and Holistic Choice.
Even with the success of the two brands, gross profit margins coming in the quarter and year-to-date were slightly lower than expected, due to increased trade spending to launch the two new brands.
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In the 2014 NPN Journal Industry Report, the U.S. organic food and beverage market grew at a rate of 11.8 per cent through the same fiscal year. On the global front, the market is expected to grow at an average cumulative growth rate of 15.7 per cent over the next six years.
Through its new brand, Rolling Meadow, Life Choices plans on carving out a niche in the Canadian grass-fed market and hopes to venture further into the field by manufacturing more products.
