Wholesome Sweeteners, the leading North American brand of Organic, Fair Trade and Non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!™, the new brand enjoyed a successful Canadian debut at CHFA West, where the company revealed its latest sweetener, Organic Coconut Palm Syrup – that will appear on Canadian shelves this fall.
The company is staying true to its Organic and Fair Trade roots and will still sell its same popular line of gourmet sugars, syrups, molasses and stevia but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.
“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! chief executive officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”
Wholesome! Organic Coconut Palm Syrup is made from the nectar of the coconut palm tree flower. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified Canada Organic, Non-GMO, Vegan and Kosher and will be sold in 245mL recyclable bottles.
Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay.
