According to new research by LoyaltyOne, a global provider of loyalty marketing and programs for the retail and other industries, 18 to 29 year olds want a more hands-on shopping experience that features sessions with consultants or experts, thereby encouraging repeat spending.
In a September 2014 survey of 1,034 American shoppers from the loyalty marketing company, 84 per cent of millennials stated that they would be encouraged to shop with a grocer more often if they were able to redeem loyalty points for a session with a chef or nutritionist.
“Marketing to millennials successfully will depend on how well retailers meet their unique needs,” said Fred Thompson, retail practice leader for LoyaltyOne, in a news release from the company. “Offering sessions with a consultant or expert in the field helps to develop a meaningful relationship between the retailer and shopper, which leads to increased engagement, loyalty and ultimately, profitability.”
