“Do you have a toothpaste for sensitive teeth?”
That has been one of the most frequently asked questions since the company first introduced its line of toothpastes 14 years ago.
To answer this question, Green Beaver has now created Canada’s first fluoride-free natural sensitive toothpaste for adults and children, 12 and older.
“We started shipping to our distributors last Friday,” says Alain Ménard. “It starts to appear in health food stores across the country next week.” Many studies show that some 20 to 30 per cent of the population has sensitive teeth.
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The toothpaste contains the maximum strength of naturally occurring potassium nitrate allowed by Health Canada. Mineral-sourced potassium nitrate has been clinically proven to helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Green Beaver’s sensitive toothpaste can also progressively shield dental nerves for lasting sensitivity relief when used regularly.
Made entirely with natural ingredients, this toothpaste does not contain synthetic foaming agents, artificial sweeteners, colours, microbeads or preservatives. The Company believes that toothpaste should be safe to swallow and should not harm our environment.
This toothpaste will naturally whiten teeth and remove stains with extra fine mineral silica. Xylitol derived from sustainably grown birch and other hardwood trees will help to clean and brighten teeth. It also contains a novel radish extract to help eliminate bacteria that can cause bad breath. Green Beaver’s natural sensitive toothpaste is flavoured with refreshing organic essential oil of spearmint and menthol.