Government rolls out phase two of campaign that urges buyers to focus on serving size and percent daily value when shopping.
Honourable Tony Clement, president of treasury board, addressed media and partners at the Nutrition Facts Education phase two launch event held at Maple Leafs Gardens Loblaws location.
He pointed out that the changes will be seen in product labelling beginning this summer. The purpose of the campaign is to bring three important factors to the forefront that will also help the consumer make smart eating choices.
Minister Clement unveiled the campaign’s theme, “Focus on the Facts.” The campaign encourages Canadians to use the “Serving Size” in the Nutrition Facts table (NFt) on packaged foods to compare similar foods. By using the “Serving Size” and “Percent Daily Value,” consumers can choose foods that have more of the nutrients they want, such as fibre and calcium, and less of those they don’t want, such as saturated and trans fats and sodium.
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The launch event was also attended by partners in campaign including Derek Nighbor, senior vice president of Food & Consumer Products of Canada (FCPC), and David Wilkes, senior vice-president of the Retail Council of Canada (RCC) as well as the Canadian Federation of Independent Grocers (CFIG.)
Bob Chant, senior vice president corporate affairs and communication at Loblaw, added that it is the company’s desire to become the health and wellness destination for all consumers.
“We’re always engaged with government at all levels in dialogue related to health regulations,” he said. “If you’re in the food business, you are, by de facto, in the health and wellness business.”
