The new line by General Mills set to be released this summer will focus on catering to millennial trends of convenience with wellness.
Products part of this line up are Yoplait Plenti, Natural Valley Toasted Oats Muesli and Annie’s organic soups.
[blockquote style=”center” color=”#0f0f0f” bg_color=”#f7f7f7″ border_color=”#940c0c”]“General Mills has been growing for more than a century, constantly innovating and investing to meet changing consumer needs. As we enter fiscal 2016, we are keenly aware of our consumers changing food preferences. This presents a tremendous opportunity to create growth for General Mills,” said Ken Powell, General Mills chairman and chief executive officer. “We remain deeply committed to following our consumers and adapting our portfolio to their tastes and interests.”[/blockquote]
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In a press release, the company lists a number of products that are being presented to a rushed-consumer market this summer. In addition, General Mills will be updating existing recipes leading to a 25 per cent reduction in sugar in Yoplait Original.
Targeting the on-the-move generation of these days, General Mills plans on creating a line of sweet treats and mealtime shortcuts.
