Atrium Innovations recently announced the appointment of a new president for Seroyal International. During the past 14 years, Yves played a major role in the development of the Seroyal business, holding several positions leading to his past role as General Manager. Yves’ knowledge and passion for the natural health products industry will be valuable assets in his new role as President. During his tenure at Seroyal, Yves focused on building a foundation of trust, commitment, and integrity in relationships with suppliers, Health Canada and within the educational institutions that are the foundation of the natural health industry, for which he is well respected by clients and the Seroyal team. Through his focus on detail, strong operational skills and well rounded business acumen, Yves has been instrumental in developing a best-in-class regulatory affairs department; guiding the successful Continuing Education department, and helping Seroyal during several recent transitional years. In his new position, Yves will report directly to Yvan Bourgault, Executive Vice President of Canada. IHP congratulates Yves on his new role and wishes him every success in this position.