The United States is the world’s largest market for vitamins and supplements. Vitality has successfully established its product line of 13 products in Canada and won 11 industry awards including best new supplement, consumer choice and retailer choice – women’s health.
“This is a pivotal time for Vitality as we enter the world’s leading market for vitamins and supplements,” says Cheryl Grant, President & CEO, Vitality Products Inc. “With the reopening of the border, and green light on tradeshows, we are excited to build Vitality. I have clearly spoken to the sales potential for Vitality including Power Iron + Spirulina in the US and we are now standing at the doorstep of turning a plan into a reality.”
Vitality will target sales in the Western US and signed Grass Roots Marketing, an established broker, to build sales. Grass Roots Marketing provides an exceptional full-service sales and marketing team for natural, organic, and specialty brands. Their committed staff of 26 are dedicated to providing superior natural and specialty brokerage services including bringing products to top distributors, retailers and ongoing sales management in the Pacific Northwest, California, and Western States (https://www.grmarketing.net).
“It has been an immense effort to prepare the product line for the US and we are excited to introduce Vitality to US retailers and consumers,” added Cheryl Grant
