A recent survey involving 1,016 adults showed that while 84 per cent of U.S. consumers purchase organic food, with 45 per cent of them buying it at least once a month, they don’t necessarily know what organic means.
The survey by Opinion Research Corporation for Consumer Reports showed that a little under half of the consumers surveyed thought that organic means that the poultry, meat or eggs had a living space or went outdoors. Both of those are, in fact, requirements of the National Organic Program.
Other interesting consumer thoughts include 81 per cent believing organic fruits and vegetables had no toxic pesticides, while 91 per cent thought they shouldn’t contain any, and 66 per cent wished for a label on the products that indicated where specifically it was grown and processed.
