As consumer demand for functional wellness products continues to accelerate, Extract Labs is expanding beyond cannabinoids with the launch of a new line of certified organic Mushroom Extract Powders formulated for potency, purity and transparency.
The veteran-owned wellness company has introduced three concentrated mushroom extracts — Lion’s Mane Extract Powder, Reishi Extract Powder and Cordyceps Extract Powder — designed to meet growing consumer expectations for more efficacious adaptogenic and functional mushroom supplements.
The launch reflects a broader shift within the natural health market as consumers increasingly seek clinically relevant formulations rather than commodity-style mushroom powders. Functional mushrooms have become one of the fastest-growing categories in wellness, driven by rising interest in cognitive performance, stress management, immune resilience and natural energy support.
According to the company, many mushroom powders currently available on the market contain roughly 20 per cent beta glucans, the key bioactive compounds associated with many of the wellness-supporting properties of medicinal mushrooms. Extract Labs says its new Mushroom Extract Powders are standardized to contain approximately 70 per cent beta glucans, positioning the products within the premium high-potency segment of the category.
“Our customers are looking for more than trend-driven ingredients. They want products that are thoughtfully formulated and backed by real standards,” said Craig Henderson, founder and CEO of Extract Labs. “Innovation for us means listening closely to our community and creating solutions that genuinely elevate their wellness routines.”
The company’s new product lineup targets several of the category’s most in-demand wellness applications. Lion’s Mane is commonly associated with cognitive support and focus, Reishi has long been used in traditional wellness practices for relaxation and immune support, while Cordyceps is often positioned for natural energy and stamina support.
Each extract is certified organic, packaged in 60-gram jars and retails for US$89.99.
For retailers, the launch highlights the continued premiumization of the mushroom supplement category. Consumers are becoming increasingly educated about extraction methods, active compound concentrations and ingredient sourcing, creating stronger demand for transparent formulations supported by measurable specifications.
The emphasis on beta glucan concentration also aligns with evolving consumer purchasing behaviour in the natural health channel, where shoppers are moving beyond general ingredient recognition toward efficacy-driven comparisons. As a result, brands capable of clearly communicating potency metrics and extraction standards may gain stronger positioning in an increasingly competitive functional mushroom market.
Founded in 2016 by Army veteran Craig Henderson, Extract Labs has evolved from a small garage operation in Arvadainto a 22,000-square-foot cGMP-certified manufacturing facility in Lafayette. The company has built its reputation around clean-label cannabinoid wellness products while steadily expanding into broader plant-based wellness categories.
The company also holds several certifications across its portfolio, including USDA Organic, Leaping Bunny, cruelty-free and cGMP compliance, reinforcing growing consumer demand for transparency and manufacturing accountability within the wellness sector.
Extract Labs’ Mushroom Extract Powders are now available through the company’s online store.
