The Very Good Food Company Inc has increased its U.S. retail presence via a new agreement with The Giant Company (“Giant”). With Giant’s presence throughout Pennsylvania, Maryland, Virginia, and West Virginia as well as online shopping and delivery to New Jersey, this retail distribution significantly expands VERY GOOD’S product availability on the U.S. Eastern Seaboard.
Giant has made the strategic decision to increase its assortment of plant-based foods as it strengthens its emphasis on healthy eating, and the retailer believes VERY GOOD’s product offering will attract a wide range of shoppers, from those avoiding animal products to others trying flexitarian or vegetarian diets. VERY GOOD’S Butcher’s Select line including Mmm Meatballs, Cajun, and Bratwurst Sausages, along with The Stuffed Beast from Very Good Butchers’ original line of products, will be placed within the Healthy, Natural, Organic (HNO) section of Giant stores.
VERY GOOD’s CEO, Parimal Rana, commented on the Company’s new distribution with Giant. “This is yet another win for our team in line with our refocused strategy of expanding our retail footprint Giant is known as a forward-thinking company and has a history of successfully introducing innovative brands to consumers. Their inclusion of our Meatballs, Cajun & Bratwurst sausages, and The Stuffed Beast products is yet another opportunity for us to gain new customer adoption. With our natural and clean plant-based ingredients, we are confident in our products’ ability to perform well within Giant’s HNO venue”.
