Target is testing Curbside, a new shopping application that allows free same-day curbside pickup at 10 stores in the San Francisco Bay Area. Curbside is a startup founded by Jaron Waldman and Denis Laprise, two former Apple engineers with backgrounds in location-based technologies.
Retailers start by paying Curbside a customer acquisition fee, according to a report by Techcrunch.com. After customers place their orders online, they pick them up from one of Curbside’s locations in the San Francisco Bay Area without paying pickup fees or markups on orders.
Techcrunch.com believes the test could make way for Curbside to be used across several of Target’s U.S. stores. According to Waldman, CEO of the company, Curbside will be expanding to other markets and will be adding new retailers to its roster in the coming months. The app may even extend north of the border, where Waldman and Laprise are from, but the company is happy to continue its partnership with Target at the moment.
“Target is really focused on creating exceptional retail experiences for its guests, so it’s our sense that the convenience that Curbside offers makes us a natural fit. We hope to have the opportunity to grow our partnership with Target as we expand to other markets,” says Waldman.
For more information on Curbside, please visit www.shopcurbside.com.
