Target is already widely known for its affordable prices, and yet they have announced that more items, including groceries, will receive further discounts.
From cereal and baby formula to everyday toiletries and bath tissue, Target is working on offering better price points to compete in an industry that is continuously transitioning, especially with Amazon acquiring Whole Foods who have offered up to a 43 per cent price decrease on select items.
“We want our guests to feel a sense of satisfaction every time they shop at Target,” says Target vice president and chief merchandising officer Mark Tritton. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day.”
“We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests,” adds Tritton.
