Target Canada has announced plans to improve its Canadian expansion and provide a better guest experience for customers following the administrative changes last spring. The chain retailer has several merchandise initiatives in the works, including a collaboration with celebrity designer Sarah Richardson. The new line with Richardson will consist of home décor to be sold exclusively at Target Canada in the fall of next year.
“We’ve been listening to our guests and taking a hard look at where we need to improve,” Target Canada President Mark Schindele told The Washington Post. “We’ve uncovered the root cause of some of our challenges and are focused on three main areas: improving in-stocks, sharpening our pricing strategy and enhancing our merchandise assortment.”
Target Canada has also teamed up with Roots to extend the Beaver Canoe line with home décor and new apparel for this fall. Some new fashion brands such as women’s wear brand Nick & Nora and Altuzarra for Target will be available in Target Canada stores soon, including a new line for plus sizes, and a new line from cosmetic brand e.l.f., among others.
