“The team at accelerate360 has instantly proven themselves to be creative thinkers, which is key in establishing a retail presence,” said Sierra Sage Herbs CEO and Co-founder Jodi Scott. “They are providing opportunities for our company to grow while not only discovering new ways to showcase our brands and products but ensuring they are presented thoughtfully and relevantly.”
Launching in November 2022, all-natural Sierra Sage Herbs brand Green Goo will introduce its new Plants for Your Face & Body collection in Walmart stores across the country as part of an Us Weekly Now Trending shopping fixture curated in partnership with accelerate360 and a360media’s Us Weekly brand. The inventive shopping experience also allows customers the ability to discover more about the Green Goo brand and its products, alongside additional engaging content, via a QR code highlighted on the in-store display.”Launching innovation in today’s attention economy is challenging for brands and retailers. The dynamism of trend often outpaces that of sourcing and merchandising, and breaking through to gain trial and repeat is a tall hurdle,” said accelerate360’s Chief Innovation Officer and President of Marketing and Brand Development, Nikki Laughlin. “This is where accelerate360’s services, along with our Us Weekly brand and Now Trending displays, come in, lending cultural credibility and impact at the shelf to great brands and products like Green Goo, Good Goo, and Southern Butter.”
Developed to target a range of skin conditions and issues, including acne, eczema, sun damage, wrinkles, dry skin, and psoriasis, Green Goo’s Plants for Your Face & Body collection is formulated utilizing the brand’s proprietary lipid-infusion process. Rather than using harsh chemicals or pre-made extracts, Green Goo infuses healing herbs and whole-plant botanicals in rich, nourishing organic essential oils to maximize the purity and elevate the healing properties of its products. The available Plants for Your Face & Body collection will include a range of Face & Body Washes, Face & Body Jumbo Sticks, and an Acne Roll-On Spot Treatment (MSRPs $9.99-$17.99). Consumers will also be able to purchase Green Goo’s fan-favourite Dry Skin and Pain Relief Jumbo Sticks (MSRP $9.99) as part of the program as well.
