Showrooming, the practice of researching in-store and buying online, and webrooming, the practice of researching online before buying in-store, became popular practices in 2012 and 2013, respectively. According to a new poll from The Harris Poll of over 4,000 American adults, these practices will be especially rampant this holiday season.
In Canada, these practices are expected to grow this holiday season. Last year, 74 per cent of Canadians planned to webroom, while 63 per cent had planned on showrooming, according to a survey from Accenture. In addition, 30 per cent knew they would use their smartphone or tablet while shopping in-store to make purchasing decisions.
